Allu Aravind Lost Rs 2 Cr?

Trade analysts say that Allu Aravind lost Rs 2 Cr. We may get a doubt how Aravind lost that money when he has not made any movie. Sources say that his son Allu Sirish's debut film 'Gauravam' brought him Rs 2 Cr loss.
Well, the producer of the film is Prakash Raj but Aravind. So if there is any loss that goes into account of Prakash Raj but not Aravind. Then why Allu Aravind lost?
Though Prakash Raj is the producer officially, it is Allu Aravind who invested in it. He made the film both in Telugu and Tamil and planned simultaneous release. All this incurred good sum of Rs 2 Cr. Hence he lost that as per film nagar trade sources.