Big Villain's Strict Money Matters

Talent is not just about performing and entertaining audience. It is also about charging as per demand and ensuring money is paid. It is heard that the big villain Jayaprakash Reddy is very particular in this matter. Apparently, this senior actor is in huge demand and is also very specific on his remuneration.
It is heard that this is one reason why Jayaprakash Reddy backed out of the film 'Kevvu Keka' due to these issues. Sources say if the payment is not right then he won't do even for big banners. But the commitment he shows towards payments he shows towards his performance too.
According to reports, the 'Kevvu Keka' team had considered Jayaprakash as the main villain but payment was the hiccup. Due to this, the audience pull was low and the film especially the climax suffered big time. So, better pay JP Reddy tight if you want evrything right.