The popularity of Telugu films and consequently Telugu stars are
increasing day by day such that they are next only to Bollywood stars.
With movie viewing expanding to home-to-home television, Telugu stars
are increasingly becoming familiar names of households.
Previously when it was only Nagarjuna who had a country wide recognition,
now, his much younger colleagues Mahesh Babu, Pawan Kalyan, Ram Charan,
Prabhas, Jr NTR and others are receiving the same treatment. With that
in mind, the dubbing rates of Telugu films have shot from a meagre Rs 20
lakh-Rs 30 lakh to Rs 3-Rs 3.5 crore, with Telugu films being bought on
the day of launch itself.
In this context, producer Ghanta Srinivasa Rao of Mee Kosam fame
says, “We mostly bank on big TV viewership for dubbed Telugu films, and
most of the reigning Telugu stars have become household names across
India. It’s true that dubbing rates have shot up exorbitantly in the
last six to seven months, since big Bollywood films are bombing and
Telugu blockbusters are filling that vacuum on the small screen.”
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