Mahesh, Charan Influence on Bunny

Every film needs aggressive promotion and publicity to hog the lime light. Apparently, the real game for any movie starts when the promotional campaign begins. It seems Tollywood stars are chalking out new ways to promote their films these days. The trend of releasing a teaser or the first look of a film on the star’s birthday has gained the momentum and have became a common sight.
The trend has been started by Superstar Mahesh Babu with his latest outing 'Seethamma Vakitlo Sirimalle Chettu'. The teaser of the film was released on the Superstar's birthday and grabbed lot of attention. Similarly, the makers of Ram Charan's 'Thoofan' and 'Yevadu' have released the teasers of these films to coincide with the actor’s birthday. Now the latest to follow this trend is Stylish star Allu Arjun.
Buzz is that the teaser of Bunny's 'Iddarammayilatho' would be released on April 8 on the occasion of the actor's birthday. Recently, the film has wrapped up its long schedule in Spain. Billed to be a romantic entertainer, 'Iddarammayilatho' also has Amala Paul and Catherine Theresa as the leading ladies. Puri Jagannath wields the mega phone and Bandla Ganesh produces it. A few days ago, the first look posters of the film were unveiled and the response has been good.