NTR And Shah Rukh Khan Together In Africa

If we look at the business model of entertainment industry in India, the reach and penetration of Bollywood is extremely high when compared to the regional language industries. This is one reason why the global release fetches almost the entire investment to Bollywood folks within the first two days.

However, the regional sector especially Tollywood seems to be catching up quickly. Interestingly, the cine folks are reaching out to markets never explored before. For instance, the Hindi flick ‘Chennai Express’ starring Shah Rukh Khan was released in Egypt. Now Junior NTR is following the suit.

According to reports, his new film ‘Ramayya Vasthavayya’ is releasing in Nigeria and Tanzania far away in Africa. Buzz is that one digital print for each territory has been sent and the Tollywood folks are eager to see the response. If it works then the African audience will be treated to some masala Telugu films.